Building Simple CRM
We're on a mission to give small business owners the CRM tools they need without the complexity they don't. Because running a business should be about growing relationships, not fighting software.
Our Story
SUMit was born from frustration. After watching countless small business owners struggle with overcomplicated CRM systems that promised everything but delivered confusion, we knew there had to be a better way.
Our founders, Sarah and Marcus, had spent years in enterprise software—Sarah at a SaaS unicorn and Marcus at Google. They saw firsthand how powerful simple tools could be, but also witnessed how bloated software killed productivity.
In 2022, they set out to build the CRM they wished existed: powerful enough to grow with your business, simple enough to set up in minutes, and affordable enough for any budget.
Our Journey
Founded SUMit with a mission to simplify CRM for small businesses
Launched MVP and onboarded first 100 customers
Reached 1,000+ active users across 15 countries
Raised seed funding to accelerate product development
Our Values
The principles that guide how we build, how we work, and how we treat our customers
Simplicity First
We believe powerful software doesn't have to be complicated. Every feature is designed with clarity and ease-of-use in mind.
Customer Obsessed
Small business owners are heroes. We're here to give them the tools they need to focus on what they do best.
Move Fast
Speed matters in business. We ship quickly, iterate based on feedback, and help our customers stay ahead.
Growth Mindset
We embrace challenges, learn from setbacks, and continuously evolve both as individuals and as a company.
Meet the Team
A diverse group of builders, dreamers, and problem-solvers dedicated to making business software better
Sarah Chen
CEO & Co-Founder
Former VP of Product at SaaS unicorn. 10+ years building tools for small businesses.
Marcus Rodriguez
CTO & Co-Founder
Ex-Google engineer passionate about simple, elegant software architecture.
Emily Watson
Head of Design
Award-winning UX designer focused on accessibility and user-centered design.
David Kim
Lead Engineer
Full-stack engineer with expertise in SvelteKit and modern web technologies.
Rachel Thompson
Customer Success
Dedicated to helping small businesses succeed with the right tools and support.
Alex Johnson
Growth & Marketing
Data-driven marketer focused on authentic storytelling and community building.
Global Team
While our headquarters are in San Francisco, we're a distributed team that believes great work happens anywhere. Our team spans across North America and Europe, bringing diverse perspectives to everything we build.
Distributed & Connected
Want to Join Us?
We're always looking for passionate people who want to build something meaningful. If you're excited about making business software better, we'd love to hear from you.
Get in Touch
Questions? Ideas? Just want to chat? We're here for it.
Email Us
hello@sumitcrm.com
Live Chat
Available Mon-Fri, 9 AM - 6 PM PST
Visit Us
San Francisco, CA
(By appointment)